8/21/2023 0 Comments Google tech stack![]() NOTE: You do not have to use every component of the Microsoft Stack. Don’t worry about knowing about these specific tools the point is that you can design, build, and deploy a website using nothing but the Microsoft Stack. There is also a very good possibility that you’re going to have a back-end database running SQL server to capture and present data. You’re going to probably run the web site on a Windows server running Internet Information Services (IIS). For example, if you’re building a website, you would probably use the Visual Studio development environment with a Microsoft programming language. So, when we talk about “building” on the Microsoft stack, think of each tool, application, or language as a building block, and these building blocks all work together to deliver a solution. An Example of a Solution “Built” On the Microsoft Stack In short, the Microsoft Stack is made up of all these pieces, which the user (typically with the help of an implementation partner) chooses from to build an end-to-end solution-all built on Microsoft technology. The Microsoft stack is a set of applications and tools that are designed to work together-from the back-end data base to coding languages (e.g., C#) and development environments (e.g., Visual Studio), all the way up to platforms and applications, like cloud apps, Microsoft (Office) 365, and business applications like Dynamics 365 Business Central. This blog post provides an overview of the stack and outlines several reasons why you should be aware of it. There is one term, however, that is worth noting, defining, and explaining because it offers advantages that any organization looking to embark on an IT project will appreciate: The Microsoft “stack”. With hundreds of products and tools for audiences from consumers to enterprises-and in a very fluid market where changes-including name changes-happen quickly and often, it’s hard even for those steeped in everything Microsoft to keep track. ![]() But beyond that conundrum is this question: I know what XYZ term/name/acronym is, but I don’t know why it should matter to me. The 5 year outlook takes into account all aspects of the business analyzed, as well as our analysts’ knowledge of the competitive landscape for each division.If you’re around technology at all, you’ve become accustomed to acronyms, clever (and not so clever) names, terminology, slang, and so forth-some of which are pretty obvious in their meaning, some not so much. The scale used for the 5-year outlook power rating is: 1=Out of business 3=Leader 6=Massive growth. Note: Our analysts assessed 23 of Alphabet’s business divisions based on five factors: maturity/iteration disruption integration leverage and prediction for a 5-year outlook. Through its Chrome browser, its share of the desktop/laptop and mobile device markets, and its Privacy Sandbox initiative, Google has harnessed its roles of catalyst, gatekeeper, and arbiter to insulate itself against the vulnerabilities that its ad tech competitors face as third-party identifiers are phased out. Google is still central to the identity resolution conversation no matter what happens on the antitrust front. But the current regulatory landscape doesn’t favor Big Tech, and with foreign governments regularly dishing out fines and introducing new legislation, it’s highly unlikely Google will make it through the next five years completely unscathed. It's still possible the Competition and Transparency in Digital Advertising Act will fade into oblivion. Bloomberg has since reported that this concession is unlikely to satisfy the US DOJ, which will move forward with a planned antitrust lawsuit. ![]() To this end, Google has offered to restructure so that parts of its ad tech business sit in a separate company under Alphabet, according to July reporting from The Wall Street Journal. As the industry contends with evolving privacy compliance standards, Google is understandably clinging to every bit of its precious first-party data. Google’s ad tech provides visibility into ad transaction signals-a rich source of consumer data that reinforces the rest of Google’s advertising business in ways that are hard to quantify. ![]() But there’s a reason Google’s prepared to put up a fight, at least in the US. ![]()
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